2min chapter

Uncensored CMO cover image

Selling Uncommon, the death of advertising and a British original - Nils Leonard

Uncensored CMO

CHAPTER

The Importance of Money in Startups

I feel like we've got an amazing, amazing business that's starting to work like a proper business now. I think we're actually on the customer of those briefs I dreamt of and on the cusp of the work we dreamt of. And it's like if the money is a route to that, then that's fine. This sort of weird creative thing we have around, you know, involving money in a conversation, somehow sullies our ability to be creative. It's almost the opposite. You should be paid your worth and you should be able to pursue the best endeavors and believe they will pay you back. The work we're making this year is work I couldn't

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