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4min chapter
#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io
Indie Hackers
Do You Have Time to Talk to Customers?
A lot of founders don't see custom and research as something that's worth putting the time into doing. But once people know how to do it, they actually get really excited about it. "I had so many soul nourishing phone calls with people about their customer research during the process writing the book"
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