8: Tim Geisenheimer, CEO & Founder Correlated, PLS
PRODUCTEA with Leah, Growth & Senior Leadership
00:00
Is It Easier to Lay a Product-Led Sales Motion on a PLG Company?
I was always employed by sales-led companies in the string art, right? So like I know the grind. It's a lot harder to try and place a product-led sales approach on top of a traditional sales-led business or company. And that's not to say you shouldn't try as a sales- led business, but you're sending yourself up for more work.
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