The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

346: Workforce.com: Bootstrapping a SaaS to Tens of Millions in ARR - with Alex Ghiculescu

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Is Outbound Sales Still Not Working?

We have only gotten a good enterprise sales process in the last few years for a long time. In Australia, it's been more successful. We've had people like people know who we are. Maybe people get sold things a lot less in Australia. The challenge we've had with outbound sales is you can't just call someone and start geeking out about the product because they don't care,. You have to have a reason to be calling them and something to say initially.

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