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Finding Your Unfair Advantage in Product’s Wild West Era (with Margaret-Ann Seger, Head of Product at Statsig)

The Product Manager

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Integrating Development and Distribution Mindsets

This chapter emphasizes the need for product teams to blend development with a user-focused distribution mindset, showcasing a case study from Uber's 2018 marketing strategy. It highlights how storytelling and collaboration between product and marketing teams can enhance user experience and build trust with customers.

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