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The Importance of Bites in Events
Jay Parini: I had always imagined events as like these giant, like a ton of sessions and a bunch of them are breakouts. But what you're kind of describing is, hey, you're going to essentially teach a course over the course of three days. That's very intentionally designed in his curriculum to make the obvious next step your high ticket thing. He says he does not believe in events that are bait and switch events or if you want the really good stuff, you have to buy the next thing.