S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
The Marchitect
00:00
The Three Buckets of Product Marketing
product marketing is the cerebral part of marketing. Product marketers should be aligned with product, understanding what's coming and working with them on a strategy based on what they're seeing out in the market. Sales team must truly understand what the customer pain is and then how your company solves it for them. Solution marketing helps you emotionally, rationally convey in a story manner to both internal folks as well as external folks.
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