Frontiers of Food Science: Do Sound and Color Affect Flavor?
Christopher Kimball’s Milk Street Radio
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The Effects of Ambient Soundscapes on Taste Perception
A group of diners were presented with scoops of bacon and egg ice cream, playing sizzling bacon for some. And the results were different in terms of taste perception. Heston Blumenthal said that when people listened to these sounds, he said that some people actually started crying.
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