A man who has closed over $2Bn in sales deals Zoltan Vardy on sales fundamentals for startups, how to define your value proposition, selling to corporate clients & hiring sales execs. Ep 121
The Pursuit of Scrappiness
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The Importance of Targeted Marketing
I've worked with over 200 founders now in 25 countries and most of them selling high ticket services. What I believe in alternatively is being very targeted in first of all defining who your ideal customer is to an extremely deep level of detail. And then finding the companies that match that those parameters, then finding the people at those companies that are going to be making decisions and so on. So it's a little bit longer and it may be a little bit more work, but actually what you'll be doing is you'll be spending a lot more time on identifying the right customers as a result.
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