How to Compete in the App Store

As a founder, how much time do you put into looking at competitors? How much of it is just focused on your customers and what they're telling you? You get inspiration for sure because there are great companies out there who are solving for a similar problem statement. And also looking at competitors, it's part of our awareness. We have our own thinking around what should be the product strategy that aligns with our target customer personas or customer segments.