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18min chapter
#725 How One Entrepreneur Built a 7-Figure Brand Around a Very Niche Audience
Tropical MBA: Entrepreneurship & Founder Lifestyle
Building a Successful Business Training Engineers
This chapter features a conversation with the founder of the Engineering Management Institute, Anthony Fosano, who shares how he built a thriving business providing training in non-technical skills for engineers. He discusses the importance of soft skills, the evolution of his business from coaching to rebranding for a corporate audience, and the challenge of building an asset after selling time to clients. The chapter also highlights the role of marketing and niche audience engagement in the growth of the business.
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