Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#725 How One Entrepreneur Built a 7-Figure Brand Around a Very Niche Audience

Tropical MBA: Entrepreneurship & Founder Lifestyle

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Building a Successful Business Training Engineers

This chapter features a conversation with the founder of the Engineering Management Institute, Anthony Fosano, who shares how he built a thriving business providing training in non-technical skills for engineers. He discusses the importance of soft skills, the evolution of his business from coaching to rebranding for a corporate audience, and the challenge of building an asset after selling time to clients. The chapter also highlights the role of marketing and niche audience engagement in the growth of the business.

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