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B2B and SaaS Product Development - Customer Discovery Conversations
Amitai: Just you know focus and listen and then probe further. When you hear something unexpected that's what you want to probe further on so one way I did this recently at a project that I started at Stripe not too long ago where it was an extremely ambiguous domain. One thing I like to observe is for B2B products or many SaaS products products that prevent somebody from getting fired are going to get adopted very quickly. Products that will get the buyer promoted are also going to be adopted fairly quickly but not as quickly as the first category.