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4min chapter
380 Helping Your Firm Find Its Voice (+Why You Should)
Jason On Firms Podcast
Intro
This chapter explores the necessity for accounting firms to cultivate a unique voice in their communications, moving away from generic and corporate language. Drawing on insights from literature and interviews, it highlights the challenges and opportunities in establishing an authentic and resonant personality that appeals to clients.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode