Understanding consumer behaviour
5THWAVE - The Business of Coffee and Hospitality
00:00
Introduction
In the current market, being in everything for every body type of establishment is becoming increasingly difficult. 93% said that the availability of rewards or points but influence where they would order from. Some customers are telling us they want this. It's really us as a sector that has to say, let's start to offer it. We'll hear from Blonnie West of Luminar Intelligence and J.P. then of Slurp and Cross-Down Donuts about how using data helps hospitality businesses better understand their customers.
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Transcript
