229 - Starting a Marketing Movement | The Refine Labs Origin Story
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How to Make a Better Trade Show Experience
The company was growing. I had hired my first employee, so we had one ployee in one contractor and i was getting ready to try and make live events. So instead of having people call and then record that, to actually set up events where they'ud be, bring someone influential in, and i would interview them, and then we would film. We wuld invite people to attend, we would do c an a, we would film it, and then the film an the content would then get amplified on the inner net - which is the real point of doing it. You have an influence or strategy, you have a loove event strategy,you have a content and digital strategy
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