#6 Carvana’s secret sauce, what’s next for auto lenders, pros/cons of credit unions | Chris Coleman, Co-Founder of WithClutch
Car Dealership Guy Podcast
00:00
The Importance of Proper Advertising in Auctions
We have flooring for the inventory. And so like our turn time on a car was like seven days. The auction company got mad at us saying, hey, look, you can't advertise these explicit events. So what we ended up doing is actually creating these synthetic bins that would go on the aggregators and then putting this huge disclaimer in the ads themselves. There's a car that is exactly of the specification that that you can buy. And that worked.
Transcript
Play full episode
