16min chapter

Building the Premier Accounting Firm cover image

Rewind : Your Ultimate Guide to Outsourcing & Lead Generation w/ Chris Ducker

Building the Premier Accounting Firm

CHAPTER

Personal Branding and Building Trust

The chapter emphasizes the importance of incorporating personal touch points and unique aspects of one's personality to build trust with potential clients. Sharing personal stories and hobbies can differentiate individuals in a competitive market and engage customers. Consistency in marketing content and interactions over time is highlighted as a key element in establishing lasting relationships.

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