How To Send More Emails Without Sounding Too Salesy - with Monica Badiu
The Art of Selling Online Courses
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Crafting Data-Driven Email Campaigns for Marketing Success
The chapter emphasizes the importance of a data-driven approach in crafting effective marketing emails tailored to customer needs and problems. It discusses creating customer avatars and language documents to understand and address audience struggles, establishing relatability and authority. Highlighting the importance of providing value and unique insights over discounts, it explains the email sequence of problem, agitation, solution, and promotion to drive engagement and conversions.
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