2min chapter

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Competitive Advantage and Moats for Small SaaSes, Part 2

Software Social

CHAPTER

The Origin of Brand

The origin of brand is interesting because it was very important and very powerful back in the day when Advertisers could first start saying something like, you know, buy Fleischman's You know yeast. It really would actually start out as a consumer safety Really like I need to know that I know who made this I'm not just going to the general store and buying a jar with no label on it Like and I know that it's relative It's the same that I bought in Kansas is theSame that I'm gonna buy here in Oklahoma Actually, I wonder if the word brand that you'd see that point? Yeah.

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