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The Complexity of E-Mail Habits
Tom Cochran found that a free and frictionless method of communication had soft costs equivalent to procuring a small company Learjet. This example generalizes to most behaviors that potentially impede or improve deep work, he says. Even though we abstractly accept that distraction has costs and depth has value, these impacts are difficult to measure. We have many examples of behaviors for which it's hard to measure their bottom line impact, but that nevertheless flourish in our business culture.