Bloomberg Businessweek cover image

Big Movies Provide Big Opportunities for Brands

Bloomberg Businessweek

The Effectiveness of Online Advertising and Data Attribution in Movie Theaters

2min Snip

00:00
Play full episode
This chapter explores how National Cinemedia has built a successful data and attribution business, using their NCM X research data platform to prove the effectiveness of movie theater ad campaigns and target consumers.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode