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Tom Lesinski, CEO of NCM, discusses the resurgence of movie-going and the opportunities it provides for brands to reach a highly sought-after audience. They discuss the impact of recent strikes in Hollywood, the success of big movies like Oppenheimer and Barbie, and the importance of consistent theater attendance and blockbuster movies for generating interest and advertising revenue. They also explore the strategies for selling ads and targeting younger audiences, as well as the effectiveness of online advertising and data attribution in movie theaters.
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- The resurgence of the cinema industry after COVID-related closures and writer and actor guild strikes presents a valuable opportunity for brands to reach a highly sought-after audience.
- National Cinema Media (NCM) focuses on reaching millennials and Gen Z audiences through cinema advertising, which has been shown to be seven times more effective than digital advertising and four times more effective than television advertising in reaching millennials.
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