The Intersection of Dreams and Advertising Ethics

When you fall asleep do you dream of falling Tetris pieces? There’s a name for this – the Tetris Effect. Scientists have been investigating its use in boosting creativity and productivity and brands are trying to figure out how to monetise it. So just how malleable does playing video games make our minds? And is it possible for companies to use this research to hijack our dreams? Guest: Shelby Traynor for All In The Mind

If you liked this episode of Quick Smart you might like this other episode we did about whether we're all too addicted to our phones or this one about how to find out whether you're in introvert or an extrovert