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How Tibo Sold over $10M in SaaS Products by Breaking All the Rules of Traditional Product Building

Product Growth Podcast

CHAPTER

Strategic Innovations in Social Media Tools

This chapter explores the strategic creation of Tapleo, separate from TweetHunter, enabling focused growth on LinkedIn and other platforms. It highlights the success of launching mini-tools, action-oriented product development, and leveraging freemium models for organic traffic. The discussion also touches on the challenges faced post-acquisition and maintaining efficiency amid rapid market changes.

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