Strategy Simplified cover image

S11E21: Super Storylines for Captivating Presentations

Strategy Simplified

00:00

Shifting Focus to the Decision to Purchase

This chapter explores why it is crucial to shift the focus from product features to the decision-making process when selling. It emphasizes the need to customize storytelling and messaging for different audiences.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app