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4min chapter
Secrets of Superstar Salespeople
Dan Kennedy's Magnetic Marketing Podcast
The Cardinal Sins of Salespeople
The biggest mistake salespeople make is they talk too much. They don't ask enough penetrating questions that get to the heart of a matter. Most people are uncomfortable talking about money, especially in Western society. The prospect doesn't understand that we have a psychological issue we're trying to deal with and just interpret it as I can't trust this person.
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