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564: The Distribution Game
The Pen Addict
The Growth Potential of New Letters
When my parents took over, platinum was about the 10th of the size it is now. The new has been a brand that has been steady growth up until this year and it's just exploded or really last year actually. And I would say if they step out of their comfort zone, a little bit with either like a grading techniques or color or both. They created the Tango imagination, which is now like their best seller. It's got a bunch of different colors, stuff really cool and gravy on there. So you know, login sales has done up tremendously.
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