564: The Distribution Game
The Pen Addict
00:00
The Growth Potential of New Letters
When my parents took over, platinum was about the 10th of the size it is now. The new has been a brand that has been steady growth up until this year and it's just exploded or really last year actually. And I would say if they step out of their comfort zone, a little bit with either like a grading techniques or color or both. They created the Tango imagination, which is now like their best seller. It's got a bunch of different colors, stuff really cool and gravy on there. So you know, login sales has done up tremendously.
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