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17min chapter
#200: Nathan Barry – The risks of ConvertKit’s rebrand (and how I can become a billion dollar creator)
Creator Science
Creating Enterprise Value in the Creator Science Realm
This chapter explores the strategies and considerations for creators looking to optimize their business ventures for future success, including reducing key man risk, diversifying through joint ventures, and transitioning to an enterprise model. The discussion emphasizes the shift from personal brands to building enterprise value through recurring sales, acquisition of media companies for audience and trust value, and creating businesses that are well-run and sellable.
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