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Twitter’s $5M Master Plan To Win Back Creators From Threads (#139)
Marketing Against The Grain
The Importance of Strong Points of View
I think we are becoming much more tribal online because social is geared toward those kinds of mechanisms, right? It is geared to have you feel a sense of belonging to a certain tribe who has the same sort of beliefs as you. And I think Elon has been a master at this, right? Elon has changed Twitter. Tassas don't spend a single dollar on PR. In comparison to all of their competitors, they spend no money on trying to garner any attention in the press because Elon gets all of that attention for free. There is going to be no place for bland and boring companies in the future online or like no one is going to feel any kind of like feeling towards them.
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