The iPhone: A Revolutionary Product That Changes Everything

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This episode is based on the one device by Brian merchant. Every once in a while a revolutionary product comes along that changes everything Well today we're introducing three revolutionary products of this class The first one is a widescreen iPod with touch controlsThe second is a revolutionary mobile phone and the third is a breakthrough Internet communicator device an iPod a phone and an Internet communicator Are you getting it? These are not three separate devices. This is one device and we're calling it the iPhone today Apple is going to reinvent the phone I'm sure many of you listeners have heard or watched that.

Trung does a deep dive on the 2007 iPhone launch. He discusses Apple’s design process, the iconic iPhone Keynote, what was the first killer app?, why Jobs hated the App Store, the history of multi-touch, Gorilla Glass and much more.

Timestamps:

(00:00:00) - Intro

(00:07:07) - The Convergence of Technology Theory

(00:09:58) - The Fragility of Ideas

(00:15:11) - iPhone Background

(00:18:51) - iPhone's Success by the Numbers

(00:21:06) - The iPhone Development Story

(00:27:40) - Multi-touch Story

(00:42:43) - Apple's Previous Phone Project?

(00:46:08) - The Grind of Building the iPhone

(01:04:22) - The Inside Story of the Iconic iPhone Keynote

(01:07:00) - The Carrier Deals

(01:07:57) - Why Steve Hated the App Store

(01:11:18) - How to build trust with you end-user

(01:13:29) - Gorilla Glass Story

(01:21:16) - Summarizing the iPhone Story

(01:27:42) - Awards and Biggest Lessons

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