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Measuring Behavior Change in Organizations
This chapter examines the complexities of assessing behavioral change and skills within organizations, focusing on the limitations of subjective methods like self-assessments. It highlights psychological concepts such as the Dunning-Kruger effect and discusses the challenges of accurately measuring behaviors in biosecurity practices. The chapter further explores the impact of social influences and introduces the Com-B model as a framework for understanding capability, opportunity, and motivation in driving behavior change.