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The Problem With Fixating On The Bottom Line in Negotiation - Linkedin Live Event with Kwame Christian, Esq., M.A.

Negotiate Anything

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Negotiating Beyond the Bottom Line

The chapter emphasizes the importance of considering more than just the bottom line in negotiations, focusing on building healthy relationships and creating mutually beneficial deals. It discusses the dangers of fixating on winning and highlights the significance of understanding the Zone of Possible Agreements (ZOPA). Gender dynamics in negotiations are also explored, stressing the need for assertiveness and collaboration regardless of gender.

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