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Alex Su (Ironclad): Personal Brand + Community Playbook

BUILD with Blake Bartlett

CHAPTER

How Does a TikTok Turn Into Community Dinners?

The content creates this goodwill and awareness. In the early days of the company our founders just hosted these community dinners where they did not talk at all about Ironclad. We're almost like nurturing them using goodwill as opposed to pushing marketing materials on them. They're actually raising their hands and reaching out.

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