i often joke that i have been a lifelong strategist because i love strategy, but i hate strategic planning. Strategy is an integrative set of choices that positions you on the playing field you choose to play on. Do those add up to us being better than the company were competing with directly for the same customers? And if the answer is not, obviously no, or definitely not, then you know that whatever financial projections are built into the budget are just a pipe dream.

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