Ep 36: 3 Easy Steps to Accelerate you Deal Origination - Doug Lawson [CEO, MarktoMarket]
Buy and Build
00:00
How to Negotiate Your Value
Valuation is an art, not a site. What's worth 15 million pounds to you might be worth 20 to me or whatever. If you've got the best data, then you're in the most powerful position to negotiate your point of view. That doesn't mean the deal will get done at 15, but it means that you can evidence why you've come to that conclusion.
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