Style is actually the style that you present yourself. Style allows people to make a quick decision as to whether they want to know more about you. You can literally decide where you want your your business position based on how, and i give the example in the book of restaurants. And what people havetounderstand as a pricing s perception. It's very interesting to see how we get a different impression of something if there's a dollar sign in front of us but it's not followed by zeros or eights. When i was at bergdorf’s I walked around with my head held high saying ‘i don't need this bullsh*t!’
Keynote speaker and business coach, Jeffrey Shaw teaches entrepreneurs how to attract their ideal customers by speaking their Secret Language. He’s the host of Creative Warriors podcast and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
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