S2E12: BCG Live Case Interview Example: Market Entry
Strategy Simplified
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Total Cost Per Car - $77,000
Manufacturing is 20,000. Transportation is 80%. Customs and taxes are going to be 95% of 36,000. The fixed cost per car is 10% of all three of these costs combined. We're going to add up all of these costs to get the total per car costs. And from there, we can solve a break even point.
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