RV 73 - Demand Generation Essentials | B2B Insiders
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The Role of Self-Reported Attribution in the Sales Cycle
Self attribution is a free, easy to implement way to get key insights that companies don't have right now directly from their customers at exactly the time that they convert. When people come into our form, we probably have like somewhere between 40 and 60 inbound meetings a month with good fit customers. And then wanting to have the pie chart of how much, how that demands coming into your business be mostly coming from things that you drive yourself, right? So I think it's a key point there.
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