Inside B2B: What sales needs from marketing
The Marketing Week Podcast
00:00
Is It a Change in the Way We Communicate?
Rok, i think we've learned a lot really quickly what the pandemic has done, as its forced a lot of vigital innovation. I'm just referring back to the mackenzie report that i talked about at the beginning of our sation. They foundthat only about twenty per cent of be to be buyers say that they hoped to return to in person sales. Things like weben s are apparently a big turn off for the audience. Some of our insight has shown that actually, social posts which include the word webenar significantly under perform posts that talk about online events or digital class rooms.
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