Getting People to Open Up About Your Business Problems

How do we take it from just a surface level problem to finding out if it's something super important? Half of the battle is getting people to open up, and often we're hearing about pattern interrupts. Lifting into what do you like about the way you are right now will open up all the reasons why someone's probably not going to do something. Shout out cognizant. It doesn't have to be like you said: 'It's no forever'

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