
#72 - Jobs To Be Done with Sean Adams
The Learning Culture Podcast
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How to Build Trust With Your Customers
The first step was like let's do these customer insight extractions, then take that data and move on to our next steps which is kind of refining that. The persona side is really your next iteration so you've just like basically unearthed all of these insights about process and flow. And the happy customers are much more willing because there's not as much of a guard from the sales perspective where prospects know you're doing discovery.
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