316 - Experience Design is Product Management
This is Product Management
The Importance of Understanding the Customer and Customer Experience
It's essentially like creating the script, setting the stage for how you want this interaction to go. One thing we advise clients is ask if doing business with us is a chore? Or if you look forward to it kind of like on a polar scale with each at the end and see what they say. And that requires a different approach, for sure.
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