The Importance of Personalization in AI

There's been a massive shift at the IBM company in general to shift away from pure technology and move towards technology on behalf of a workflow. Just making sure we put the right people together on the program is half the battle, right? And that's a shift that IBM has made very consciously started about five years ago. You know, we really in earnest called out intelligent workflows about two or three years ago; it was tough. It was ambitious as compared to anything else that we had done out here.