Explaining the value of video to clients, Finding leads for a new agency, Valuations for retainer work vs. productized services, Tracking offline conversions, and Using conversation intelligence tools
Marketing School - Digital Marketing and Online Marketing Tips
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Intro
This chapter discusses the challenges faced by agency owners in conveying the value of video marketing to potential clients. It emphasizes the importance of targeting clients who already recognize the benefits of video and creating compelling materials that demonstrate its effectiveness.
Transcript
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