4min chapter

The Startup CPG Podcast cover image

#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial

The Startup CPG Podcast

CHAPTER

How to Calculate Gross Margin

When you first meet with a brand and they're getting started, say they've got a great product market fit. They're trying to dig into their finances and understand how they can build a profitable business. Are there any terms or pieces that you dig into first when you're evaluating them? And then we can kind of dig into some of those. On the margin side, I'm curious if you can talk a little bit about some of the metrics around margin.

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