The BetterLife Podcast: Wealth | Real Estate Investing | Life cover image

The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

The BetterLife Podcast: Wealth | Real Estate Investing | Life

CHAPTER

Mastering Cold Calling in Real Estate

This chapter explores the complexities of cold calling in the real estate market, highlighting the critical elements that influence lead potential and the importance of targeted outreach. It addresses legal compliance, the psychological aspects of sellers, and the necessity of sustained follow-up to nurture client relationships over time. Additionally, practical tips for targeting specific demographics, like absentee owners, are provided to help new investors effectively generate leads.

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