The BetterLife Podcast: Wealth | Real Estate Investing | Life cover image

The BetterLife Podcast: Wealth | Real Estate Investing | Life

The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson

Mar 18, 2025
Cole Ruud-Johnson, a highly successful real estate investor known for his expertise in off-market deals, shares fascinating insights into the world of real estate investing. He discusses the critical first steps to landing deals, emphasizing the importance of cold calling and direct marketing strategies. Cole highlights the chaotic nature of real estate and the necessity for effective lead generation. He also delves into the art of mastering seller relationships, compliance in outreach, and the transformational power of personal growth and connections.
01:33:53

Podcast summary created with Snipd AI

Quick takeaways

  • The hosts emphasize the essential balance between personal well-being and professional success through their multifunctional office and fitness space.
  • Cole Rood Johnson's journey into real estate illustrates the importance of resilience, risk-taking, and the mindset shifts required for success.

Deep dives

Creating a Multi-Functional Office Space

The hosts discuss their new office studio, which combines a gym, workspace, and music room, highlighting their efforts to integrate personal and professional lives. They humorously mention recent workouts that have left them slightly out of breath, but feeling accomplished. This setup serves as a backdrop for their podcast, illustrating the blend of fitness and productivity. It reflects an attitude of working hard while maintaining personal well-being, emphasizing the importance of balancing different aspects of life.

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