The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson
Mar 18, 2025
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Cole Ruud-Johnson, a highly successful real estate investor known for his expertise in off-market deals, shares fascinating insights into the world of real estate investing. He discusses the critical first steps to landing deals, emphasizing the importance of cold calling and direct marketing strategies. Cole highlights the chaotic nature of real estate and the necessity for effective lead generation. He also delves into the art of mastering seller relationships, compliance in outreach, and the transformational power of personal growth and connections.
The hosts emphasize the essential balance between personal well-being and professional success through their multifunctional office and fitness space.
Cole Rood Johnson's journey into real estate illustrates the importance of resilience, risk-taking, and the mindset shifts required for success.
Understanding the leads-to-deals conversion funnel is crucial for achieving real estate goals, highlighting the systematic approach needed for success.
The value of relationships, mentorship, and networking in shaping aspirations and personal growth is emphasized as key to real estate success.
Deep dives
Creating a Multi-Functional Office Space
The hosts discuss their new office studio, which combines a gym, workspace, and music room, highlighting their efforts to integrate personal and professional lives. They humorously mention recent workouts that have left them slightly out of breath, but feeling accomplished. This setup serves as a backdrop for their podcast, illustrating the blend of fitness and productivity. It reflects an attitude of working hard while maintaining personal well-being, emphasizing the importance of balancing different aspects of life.
Commitment to Fitness Goals
One of the hosts candidly shares their weight management goals, aiming to reduce their weight from 263 pounds to the 230s. This reveals the struggle many people face with maintaining a healthy lifestyle, especially when surrounded by tempting food choices, as mentioned about enjoying pancakes with their kids. They consider the prospect of tracking food intake as a potential step toward achieving their goals. This open dialogue about fitness sets a relatable tone for listeners who may share similar aspirations.
Tactical Steps for Success
The conversation transitions to tactical strategies necessary for achieving desired results, emphasizing that success is not purely theoretical but requires deliberate actions. They introduce Cole Rood Johnson, an expert in off-market real estate deals, who shares valuable insights on building leads and cold calling. This discussion illustrates that success in any field, including fitness and business, hinges on taking consistent, actionable steps. It reinforces the theme that behind every outcome lies hard work and planning.
The Importance of Leverage
The episode explores how leveraging various strategies can significantly impact results in both business and personal goals. The hosts emphasize the necessity of understanding the leads-to-deals conversion funnel, shedding light on the number of leads, appointments, and actual deals required to succeed. They highlight how many touchpoints or actions are needed to result in a single deal, showcasing the importance of being systematic. This information serves as a useful tool for listeners, providing them a framework to guide their efforts in real estate and beyond.
Cole Rood Johnson's Journey
Cole shares his journey into real estate, starting at a young age with a family background in the industry, and transitioning from athletics to real estate. He vividly recounts dropping out of college to pursue real estate full-time, beginning his career with a strong desire to succeed. His story illustrates the risks taken and the mindset shifts necessary for success, aligning with the podcastās theme of resilience and determination. This personal account serves as motivation for aspiring entrepreneurs and highlights the unconventional paths some individuals take to achieve their goals.
Overcoming Early Struggles
Cole reflects on the initial struggles he faced as a new real estate agent, including lacking passion and knowledge in the field, which led to underwhelming performances. He emphasizes the importance of just getting started, noting that early experiences, even if not financially rewarding, are critical for building confidence and skills. This candid admission resonates with listeners who may feel overwhelmed by the beginning stages of their journeys. The idea that perseverance in the face of adversity can lead to future success is a key takeaway.
The Role of Relationships and Identity
A crucial insight shared during the episode centers around how relationships and networking can shape one's identity and success in the real estate market. Cole discusses how connecting with others whose success surpassed his own elevated his aspirations and goals, emphasizing how surrounding oneself with high achievers can foster growth. The importance of mentorship and collaboration is highlighted, suggesting that strong ties can significantly impact personal and business growth. This idea underscores the value of community and support in achieving individual objectives.
The Pursuit of Continuous Improvement
The conversation touches on the continuous evolution required in business and life, particularly the necessity of adapting to new challenges and leveraging tools efficiently. The idea that improvement is a gradual process achieved through consistent effort and learning from experiences is reinforced. Cole encourages listeners to focus on mastering one area before diversifying into others, illustrating the power of dedication. This perspective emphasizes that long-term success is built through ongoing development and resilience.
ā¢ The Psychology of Selling by Brian Tracy ā¢ The Managerās Handbook by David Dodson ā¢ Buy Back Your Time by Dan Martell ā¢ The Ruthless Elimination of Hurry by John Mark Comer
ā¢ BallPoint Marketing: These guys know how to find dealsā¦ BallPoint Marketing is the leader (and the company that I use) for all things direct mail marketing! Theyāll write the postcards, send them out, build out a CRM, and even field the calls for you! All you have to do is go to https://go.abetterlife.com/bpm_pod_landing for a strategy call and a discount!
š„ DESCRIPTION
I donāt usually do deep dives like this, but todayās episode is the ultimate guide to finding off-market real estate deals! Cam & I sat down with Cole Ruud-Johnson, whoās mastered the art of cold calling, direct mail, and relationship-building to scale his investing business. We broke down exactly how he sources, negotiates, and closes dealsāno fluff, just real strategies you can use.
In this episode, we also talk about: ā¢ The #1 skill that makes a great cold caller ā¢ The biggest mistakes investors make when finding deals ā¢ How to structure a team for off-market deal flow ā¢ The system Cole used to land his first big deal ā¢ How to break into real estateāeven with no experience ā¢ and SO much more!
