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EP 66: Leveraging Pricing for Competitive Advantage in Acquisitions with Ritz Steytler

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Implementing Value-Based Pricing

The chapter discusses the challenges of implementing value-based pricing in a new CEO's pricing strategy and emphasizes the importance of understanding and communicating customer value. It also touches on the significance of analyzing financial factors and experimenting with charging structures. Finally, it explores the strategy of leveraging pricing for competitive advantage in acquisitions and highlights the importance of understanding competitive position and constantly adapting based on results.

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