The Challenges of Customer Retention at Sprig

Today on the show we have Ryan Glasgow, CEO and founder of Sprig.

In this episode, we talked about the pros and cons of the different stages of company growth, how Ryan took his experience at the 0 to 1 stage to build out Sprig and how Sprig solves the tension between user research and the speed at which product teams move today.

We also discussed why churn and retention always comes back to user onboarding, how you can determine which action to focus on for your onboarding experience and the considerations to be made between single-player mode and multiplayer mode during onboarding.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.