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#24 - Lamar Steiger - The Cattleman and Walmart

Practically Ranching

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The Logistics Challenges for Beef Cattle

The logistical challenges of let's just narrow it down to RFID because everybody knows what one is a lot of people are at least using it in some way shape or form or familiar with it. My opinion and it has been since we started talking about some form of a universal identification program for Beef Cattle. I think where we run into a roadblock as you have mentioned and made analogous to the barcode scans and the suppliers to Walmart or anyone else that was saying we'd like you to do this. It is what information am I giving up? And then maybe we can talk how this supply chain kind of comes together in your world.

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